On the 28th of July we hosted #4 of our webinar & discussion series. This time, focused on a topic that has come up in most previous webinars & is often the key talking point during the small, roundtable FINITE member discussions: Sales & marketing alignment. So we figured to give the topic the attention it deserves & find two sales leaders & two marketing leaders – and let them talk through the nitty gritty of the subject based on their past experience.
An honest, open, informative conversation on the subject littered with gems of wisdom & advise. Here are some of the key take aways for us:
- Although COVID-19 has made sales & marketing teams more physically distant, because of necessity to switch marketing channels and (re)divert resources, (mostly away from physical events & into other channels) sales & marketing teams are now arguably more dependant on each other, and so more aligned & closer than before.
- There is a need for sales reps to become more diversified in their talents, whether that means becoming better copywriters on Linkedin to engage/generate own leads, or through the creation of a new functions such as MDRs – Marketing Development Representatives.
- The panel broadly agreed that the rev ops/CRO/CCO role is one that should work in theory. Yet when looking at examples & past experience, hardly any panellists have seen the role executed to its potential, and often due to the background of the CRO, has ended up being focused/driven by sales.
To catch-up on the full webinar, apply for a free FINITE membership. Details on how to watch will follow shortly after this.