Come one and come all to this hands-on, tactical workshop with the best of the best ABMers we know.

In this workshop The Marketing Practice and Verizon will share with FINITE Community members how they worked together to build a brand-new partner channel for Verizon, using ABM to build awareness, start relationships and generate pipeline in new markets and new strategic accounts.

Erica Neal from The Marketing Practice will be joined by Rob Reynolds, Head of Channel Marketing at Verizon, sharing how they planned, executed and expanded an ABM programme which began with a small number of strategic accounts in Europe, and is now a global programme with a multi-million-dollar pipeline attributed to it.

More info on the agenda and speakers in on the registration page here.