CMO, Trūata

Shallu Behar-Sheehan

Shallu Behar-Sheehan joined Trūata in late 2019 as Chief Marketing Officer. Acknowledged as one of the Top 20 Women in Tech by B2B Marketing, she brings an entrepreneurial mind and over 25 years’ experience to the table. Shallu is an industry-leading marketer who has enabled technology organizations to break through the competitive noise and raise their brand profiles on the global stage through the strategic delivery of innovative campaigns that deliver impactful, revenue-generating results.

Listed as one of the 100 Most Influential B2B Technology Marketers in Europe by Hot Topics, Shallu is well-versed in the art and science of leading award-winning initiatives that launch brands into the industry spotlight. Having created and delivered integrated, revenue-generating marketing strategies across Europe, Middle East, Africa and Russia (EMEAR), North America and Asia Pacific (APAC), as well as the UK, Shallu has established herself as an influential thought-leader and a trusted advisor to leading business executives from around the world.

Shallu is a Fellow of the Chartered Institute of Marketing, an experienced industry speaker and an advocate for the development of women in leadership; she dedicates time to coaching industry professionals and is actively involved in refugee mentorship programmes.