March 25, 2022

Celebrating 3 years of the FINITE B2B marketing podcast!

B2B marketing podcast

Wow. The past 3 years of the FINITE Podcast have been an absolute ride! From humble beginnings interviewing original FINITE members, to chats with world-leading B2B marketers representing some of the biggest tech brands! We’ve had the chance to sit down with the CMOs of Salesforce and G2, as well as senior B2B marketers at…

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March 16, 2022

Get ready for FINITE Fest 2022: The virtual conference for B2B tech and SaaS marketers

FINITE Fest Hero image

It’s time to get ready for FINITE Fest! FINITE’s very own one-day conference, made specifically for B2B marketers in tech and SaaS. Last year, we asked members of our FINITE community what their biggest challenges were going in 2022. Now, we aim to solve these challenges by delivering impactful, tangible insights from world-leading B2B tech…

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March 16, 2022

FINITE member hangout: SEO for B2B tech and SaaS marketers

B2B SEO event

We just held the very first topic-specific FINITE member hangout, and it’s safe to say that it was a success! FINITE member hangouts are an opportunity for our members to solve their current challenges and meet other friendly B2B technology and SaaS marketers within the FINITE community.  During yesterday’s chat, we were joined by SEO…

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March 8, 2022

How the women of FINITE want to #Breakthebias this International Women’s Day

IWD WOMEN IN TECH

Today, on International Women’s Day (IWD), we celebrate the women of FINITE: Female B2B technology marketers thriving in a male-dominated industry, making leaps towards workplace and career-based gender equality. IWD seeks to celebrate women’s achievements, increase visibility and call out inequality, and at FINITE, we do too.  One of IWD’s main objectives is to elevate…

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February 25, 2022

Here’s what happened at our online discussion on account based experience

ABX event

Yesterday, we held the first FINITE event of 2022, and it was a winner! We heard from experienced ABM practitioners on the what, why, who and how of account-based experience.  We’ve been hearing about ABX for a while now, with some touting its success as a hyper-mature ABM model that can be a next step…

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February 8, 2022

Upcoming event: Account-based Experience is finally coming of age: Discuss

ABX

The first FINITE online discussion of 2022 is coming up! We’ll be discussing all things Account-based Experience. Think ABX is just a buzz word? Think again… Register here!

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February 2, 2022

FINITE Member Hangout: January 2022

Forum about B2B tech marketing

We just had our first FINITE member hangout of 2022!  FINITE member hangouts are an opportunity for B2B tech marketers to solve challenges together and learn from each other. They’re a space for great discussion about B2B tech marketing, and get our brain cogs turning towards optimum strategies. We kicked off the discussion with an…

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January 18, 2022

FINITE releases new research: 2022 B2B marketing trends in tech & SaaS

B2B marketing trends in tech and SaaS in 2022

Each year, we ask our FINITE members to fill in a survey about how their B2B tech marketing has gone in the past 12 months, what it looks like now, and where they think it will go in the next year. With these responses, we were able to get a wide-lens view of B2B marketing…

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November 24, 2021

Here’s what happened: Brand vs Performance marketing in B2B tech

B2B tech marketing

Brand building in B2B tech is a long-term investment that doesn’t often see results instantly. In contrast, performance marketing can leverage data and new channels for immediate lead generation. But are these quick results enough? We wanted to know! That’s why FINITE held this discussion on brand vs performance marketing, so you can find the…

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October 27, 2021

Upcoming event: Brand vs performance marketing in B2B tech

Brand vs performance marketing in B2B tech

Our next event topic is a common source of debate within the FINITE community, as B2B tech marketers weigh up the pros and cons of short-term performance marketing and longer-term brand marketing. With limited budgets and resources, many B2B tech marketers have to choose between the two! We’re here to help, with an online discussion…

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