January 18, 2022

FINITE releases new research: 2022 B2B marketing trends in tech & SaaS

B2B marketing trends in tech and SaaS in 2022

Each year, we ask our FINITE members to fill in a survey about how their B2B tech marketing has gone in the past 12 months, what it looks like now, and where they think it will go in the next year. With these responses, we were able to get a wide-lens view of B2B marketing…

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November 24, 2021

Here’s what happened: Brand vs Performance marketing in B2B tech

B2B tech marketing

Brand building in B2B tech is a long-term investment that doesn’t often see results instantly. In contrast, performance marketing can leverage data and new channels for immediate lead generation. But are these quick results enough? We wanted to know! That’s why FINITE held this discussion on brand vs performance marketing, so you can find the…

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October 27, 2021

Upcoming event: Brand vs performance marketing in B2B tech

Brand vs performance marketing in B2B tech

Our next event topic is a common source of debate within the FINITE community, as B2B tech marketers weigh up the pros and cons of short-term performance marketing and longer-term brand marketing. With limited budgets and resources, many B2B tech marketers have to choose between the two! We’re here to help, with an online discussion…

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October 15, 2021

FINITE member hangout: October 2021

B2B tech marketing discussion

We just had our October FINITE member hangout, and it was such a blast! Once again, FINITE members came together virtually to indulge our mutual passion: B2B tech marketing.  After a round of introductions and a welcome from FINITE Founder Alex, we had a fantastic conversation that solved our member’s challenges and inspired deeper thought…

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September 23, 2021

Here’s what happened: The journey to CMO with Robin Daniels, CMO at Matterport

B2B tech marketing career event

Over 100 B2B tech marketers registered for our live Q&A with Robin Daniels, CMO at Matterport. They tuned in to hear Robin’s advice on strengthening a B2B tech marketing career, having goals and learning the right skills to be successful. Robin’s long and impressive career spans top tech companies like Salesforce and LinkedIn, where he…

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September 8, 2021

Upcoming FINITE Event: The journey to CMO with Robin Daniels

CMO event

The next FINITE event is happening soon! You’ll hear once-in-a-lifetime advice to strengthening your B2B tech marketing career with the best of the best in B2B tech, Robin Daniels. Robin landed his first tech marketing job as a product manager. Since, he’s worked at top tech companies like Veritas Technologies, Salesforce, Box and LinkedIn through…

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August 26, 2021

FINITE Forum: August 2021

B2B tech marketing forum

At our August Forum, a wonderful bunch of FINITE members came together virtually to chat about their challenges in B2B tech marketing.  FINITE Forums are a monthly meet up where 10 or so members get to know each other and gain career support from peers in a relaxed setting. The conversation is led by FINITE…

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June 23, 2021

FINITE Forum: June

B2B marketing event

At our June FINITE Forum, FINITE members across the globe came together virtually to chat about B2B tech marketing.  FINITE Forums are a monthly meet up where 10 or so members get to know each other and gain career support from peers in a relaxed setting. The conversation is led by FINITE Founder Alex Price,…

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May 19, 2021

FINITE Fest 2021 best moments

B2B marketing conference

On the 13th May 2021, B2B tech marketers from 50+ countries tuned in to watch FINITE Fest – one day virtual conference covering B2B tech marketing trends.  Did you miss FINITE Fest? Don’t worry!  We’ll be giving recordings of the sessions to the FINITE community. So if you’re a client-side B2B marketer in tech, SaaS…

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March 26, 2021

FINITE Forum: March

image of FINITE community opening night

Welcome to new members Welcome to our new members! We’ve had lots more new B2B tech marketers join the community over the last few weeks and we are delighted to welcome you to FINITE! 👋 It’s been a busy week at FINITE What a week it has been! We’re super excited to have been able…

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