March 21, 2024

Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’

When you gather ten B2B marketers on a single call, magic unfolds. Specifically, B2B tech marketing magic. This month, our focus was on ‘cutting through the noise’—a daunting task in a market oversaturated and driven by growth-led venture capital. Marketers are in a fierce competition for the limelight, vying for the top advertising spots. Yet,…

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September 20, 2023

Event: Navigating purpose-driven messaging in tech: Key takeaways

Purpose-driven initiatives are on the agenda of organisations worldwide as they seek to be a part of positive change. Marketing these can be a challenge – effectiveness is threatened by scrutinous consumers and authenticity undermined by competitors.  The latest FINITE event, in partnership with FINITE partner Copyhouse, sought to address common challenges in purpose-driven marketing,…

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June 29, 2023

Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels

Exclaimer partnership

London – June 29 2023 – Exclaimer, a leading email signature solution, has partnered with the FINITE community to provide insights and to support the careers of 2000+ members. The community is for B2B marketing professionals at technology and SaaS companies.  Through high-quality events, original research and peer support, the FINITE community brings B2B marketers…

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September 21, 2022

Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline

ABM interview

Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme?  We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…

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August 17, 2022

Announcing our new community sponsor: Clarity!

FINITE Clarity partnership

Since the start of FINITE, our community has provided B2B technology marketers with knowledge, connection and career growth through content, events and opportunities… We’ve kept a keen eye on trends – following the industry and relaying new research and headlines so our members stay ahead of the curve. Recently, we’ve been paving the way, doing…

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March 25, 2022

Celebrating 3 years of the FINITE B2B marketing podcast!

B2B marketing podcast

Wow. The past 3 years of the FINITE Podcast have been an absolute ride! From humble beginnings interviewing original FINITE members, to chats with world-leading B2B marketers representing some of the biggest tech brands! We’ve had the chance to sit down with the CMOs of Salesforce and G2, as well as senior B2B marketers at…

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March 16, 2022

Get ready for FINITE Fest 2022: The virtual conference for B2B tech and SaaS marketers

FINITE Fest Hero image

It’s time to get ready for FINITE Fest! FINITE’s very own one-day conference, made specifically for B2B marketers in tech and SaaS. Last year, we asked members of our FINITE community what their biggest challenges were going in 2022. Now, we aim to solve these challenges by delivering impactful, tangible insights from world-leading B2B tech…

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March 16, 2022

FINITE member hangout: SEO for B2B tech and SaaS marketers

B2B SEO event

We just held the very first topic-specific FINITE member hangout, and it’s safe to say that it was a success! FINITE member hangouts are an opportunity for our members to solve their current challenges and meet other friendly B2B technology and SaaS marketers within the FINITE community.  During yesterday’s chat, we were joined by SEO…

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March 8, 2022

How the women of FINITE want to #Breakthebias this International Women’s Day


Today, on International Women’s Day (IWD), we celebrate the women of FINITE: Female B2B technology marketers thriving in a male-dominated industry, making leaps towards workplace and career-based gender equality. IWD seeks to celebrate women’s achievements, increase visibility and call out inequality, and at FINITE, we do too.  One of IWD’s main objectives is to elevate…

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February 25, 2022

Here’s what happened at our online discussion on account based experience

ABX event

Yesterday, we held the first FINITE event of 2022, and it was a winner! We heard from experienced ABM practitioners on the what, why, who and how of account-based experience.  We’ve been hearing about ABX for a while now, with some touting its success as a hyper-mature ABM model that can be a next step…

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