Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme? We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…
Read MoreAnnouncing our new community sponsor: Clarity!
Since the start of FINITE, our community has provided B2B technology marketers with knowledge, connection and career growth through content, events and opportunities… We’ve kept a keen eye on trends – following the industry and relaying new research and headlines so our members stay ahead of the curve. Recently, we’ve been paving the way, doing…
Read MoreCelebrating 3 years of the FINITE B2B marketing podcast!
Wow. The past 3 years of the FINITE Podcast have been an absolute ride! From humble beginnings interviewing original FINITE members, to chats with world-leading B2B marketers representing some of the biggest tech brands! We’ve had the chance to sit down with the CMOs of Salesforce and G2, as well as senior B2B marketers at…
Read MoreGet ready for FINITE Fest 2022: The virtual conference for B2B tech and SaaS marketers
It’s time to get ready for FINITE Fest! FINITE’s very own one-day conference, made specifically for B2B marketers in tech and SaaS. Last year, we asked members of our FINITE community what their biggest challenges were going in 2022. Now, we aim to solve these challenges by delivering impactful, tangible insights from world-leading B2B tech…
Read MoreFINITE member hangout: SEO for B2B tech and SaaS marketers
We just held the very first topic-specific FINITE member hangout, and it’s safe to say that it was a success! FINITE member hangouts are an opportunity for our members to solve their current challenges and meet other friendly B2B technology and SaaS marketers within the FINITE community. During yesterday’s chat, we were joined by SEO…
Read MoreHow the women of FINITE want to #Breakthebias this International Women’s Day
Today, on International Women’s Day (IWD), we celebrate the women of FINITE: Female B2B technology marketers thriving in a male-dominated industry, making leaps towards workplace and career-based gender equality. IWD seeks to celebrate women’s achievements, increase visibility and call out inequality, and at FINITE, we do too. One of IWD’s main objectives is to elevate…
Read MoreHere’s what happened at our online discussion on account based experience
Yesterday, we held the first FINITE event of 2022, and it was a winner! We heard from experienced ABM practitioners on the what, why, who and how of account-based experience. We’ve been hearing about ABX for a while now, with some touting its success as a hyper-mature ABM model that can be a next step…
Read MoreUpcoming event: Account-based Experience is finally coming of age: Discuss
The first FINITE online discussion of 2022 is coming up! We’ll be discussing all things Account-based Experience. Think ABX is just a buzz word? Think again… Register here!
Read MoreFINITE Member Hangout: January 2022
We just had our first FINITE member hangout of 2022! FINITE member hangouts are an opportunity for B2B tech marketers to solve challenges together and learn from each other. They’re a space for great discussion about B2B tech marketing, and get our brain cogs turning towards optimum strategies. We kicked off the discussion with an…
Read MoreFINITE releases new research: 2022 B2B marketing trends in tech & SaaS
Each year, we ask our FINITE members to fill in a survey about how their B2B tech marketing has gone in the past 12 months, what it looks like now, and where they think it will go in the next year. With these responses, we were able to get a wide-lens view of B2B marketing…
Read MoreRecent Podcasts
Podcast: Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase
Podcast: Startup to scaleup with Emma Mayer, SVP Marketing at BVNK
Podcast: Growing long term demand with Carol Howley, CMO at Exclaimer
Podcast: To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
Podcast: Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok
Events
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!
Celebrating 3 years of the FINITE B2B marketing podcast!
Get ready for FINITE Fest 2022: The virtual conference for B2B tech and SaaS marketers
FINITE member hangout: SEO for B2B tech and SaaS marketers