March 21, 2024

Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’

When you gather ten B2B marketers on a single call, magic unfolds. Specifically, B2B tech marketing magic. This month, our focus was on ‘cutting through the noise’—a daunting task in a market oversaturated and driven by growth-led venture capital. Marketers are in a fierce competition for the limelight, vying for the top advertising spots. Yet,…

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March 7, 2024

No demand without brand: A conversation with Exclaimer CMO Carol Howley

FINITE sat down with esteemed tech CMO, Carol Howley, to discuss the changing B2B climate and the role of brand to defend against the collapse of traditional B2B funnels. Read the interview to learn: How significant is the role of brand activation in the current market climate, especially as more buyers conduct their own research…

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January 10, 2023

REPORT: 2023 B2B marketing trends in tech & SaaS

FINITE report

Our annual report on B2B tech marketing trends is here, and this time we’ve got some fascinating insights into the industry that will inspire our members’ and B2B tech marketers’ strategies beyond. Highlight findings from the report include: The report also covers MarTech tools, brand marketing, attribution, budgets and feelings towards marketing in 2023 (Hint:…

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September 21, 2022

Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline

ABM interview

Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme?  We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…

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September 20, 2022

Notes on content and messaging for B2B tech from our FINITE Ambassador Forum with Kylie Whitehead

B2B content marketing

The FINITE Forum on content and messaging for B2B tech companies was filled with top tips for any marketer looking to start or expand on their content strategy. As we know, in B2B marketing, if you’re not at the top of Google search for your target keywords, you’re not generating critical inbound traffic that can…

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September 14, 2022

Challenges in brand marketing, from our FINITE Ambassador Forum with Siddharth Asokan

B2B brand marketing

Our FINITE Ambassador Forum on brand marketing in B2B technology companies was led by Siddharth Asokan, experienced marketing leader and CMO. A group of fantastic senior marketers attended, and as a whole the group’s conversation resulted in some fantastic tactics, solutions and ways of thinking about brand marketing. We don’t want to keep these to…

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September 12, 2022

The fundamentals of ABM, from our FINITE Ambassador Forum with Kartik Krishnan

Fundamentals ABM

September 2022 is the month of our FINITE Ambassador Forums!  What does that mean? We’ve gathered a cohort of some of our most active and valued FINITE members, who also happen to be experts in various fields of B2B technology marketing! From demand gen, content and messaging to brand marketing and analytics, our Ambassadors know…

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August 31, 2022

FINITE Fest session: The psychology of B2B decision making with Richard Shotton

Psychology B2B marketing

FINITE Fest is our annual conference, specifically for B2B marketers in tech and SaaS. Held on May 17th, we showcased B2B marketing leaders from some of the fastest-growing and biggest tech companies in the world. One of the sessions featured the amazing Richard Shotton, Author and Thought Leader. He wrote The Choice Factory, a book…

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August 18, 2022

Meet our FINITE Ambassador Kartik Krishnan: Expert in deal-based acceleration for B2B tech and SaaS organisations


The FINITE Ambassador programme marks an important moment in FINITE, when we’re able to elevate our members and champion them to be B2B marketing superstars. That’s why we’d like to introduce Kartik Krishnan, New Markets Expansion Lead at Beamery, very first FINITE Podcast guest and expert in deal-based accelerations for B2B tech and SaaS organisations….

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August 11, 2022

Meet our FINITE Ambassador James Stacey: Expert in demand gen in enterprise B2B tech & SaaS organisations

B2B demand gen

James Stacey is our new FINITE Ambassador! He’s an expert in demand generation within enterprise-sized B2B tech organisations, having worked with Red Hat for the past two years as Team Lead on the Global Commercial Performance Team. James successfully incorporates data, marketing tools and technologies into Red Hat’s programme activities to hit key global objectives –…

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