January 10, 2023

REPORT: 2023 B2B marketing trends in tech & SaaS

FINITE report

Our annual report on B2B tech marketing trends is here, and this time we’ve got some fascinating insights into the industry that will inspire our members’ and B2B tech marketers’ strategies beyond. Highlight findings from the report include: The report also covers MarTech tools, brand marketing, attribution, budgets and feelings towards marketing in 2023 (Hint:…

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September 21, 2022

Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline

ABM interview

Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme?  We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…

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September 20, 2022

Notes on content and messaging for B2B tech from our FINITE Ambassador Forum with Kylie Whitehead

B2B content marketing

The FINITE Forum on content and messaging for B2B tech companies was filled with top tips for any marketer looking to start or expand on their content strategy. As we know, in B2B marketing, if you’re not at the top of Google search for your target keywords, you’re not generating critical inbound traffic that can…

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September 14, 2022

Challenges in brand marketing, from our FINITE Ambassador Forum with Siddharth Asokan

B2B brand marketing

Our FINITE Ambassador Forum on brand marketing in B2B technology companies was led by Siddharth Asokan, experienced marketing leader and CMO. A group of fantastic senior marketers attended, and as a whole the group’s conversation resulted in some fantastic tactics, solutions and ways of thinking about brand marketing. We don’t want to keep these to…

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September 12, 2022

The fundamentals of ABM, from our FINITE Ambassador Forum with Kartik Krishnan

Fundamentals ABM

September 2022 is the month of our FINITE Ambassador Forums!  What does that mean? We’ve gathered a cohort of some of our most active and valued FINITE members, who also happen to be experts in various fields of B2B technology marketing! From demand gen, content and messaging to brand marketing and analytics, our Ambassadors know…

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August 31, 2022

FINITE Fest session: The psychology of B2B decision making with Richard Shotton

Psychology B2B marketing

FINITE Fest is our annual conference, specifically for B2B marketers in tech and SaaS. Held on May 17th, we showcased B2B marketing leaders from some of the fastest-growing and biggest tech companies in the world. One of the sessions featured the amazing Richard Shotton, Author and Thought Leader. He wrote The Choice Factory, a book…

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August 18, 2022

Meet our FINITE Ambassador Kartik Krishnan: Expert in deal-based acceleration for B2B tech and SaaS organisations


The FINITE Ambassador programme marks an important moment in FINITE, when we’re able to elevate our members and champion them to be B2B marketing superstars. That’s why we’d like to introduce Kartik Krishnan, New Markets Expansion Lead at Beamery, very first FINITE Podcast guest and expert in deal-based accelerations for B2B tech and SaaS organisations….

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August 11, 2022

Meet our FINITE Ambassador James Stacey: Expert in demand gen in enterprise B2B tech & SaaS organisations

B2B demand gen

James Stacey is our new FINITE Ambassador! He’s an expert in demand generation within enterprise-sized B2B tech organisations, having worked with Red Hat for the past two years as Team Lead on the Global Commercial Performance Team. James successfully incorporates data, marketing tools and technologies into Red Hat’s programme activities to hit key global objectives –…

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August 3, 2022

Meet our FINITE Ambassador Ana Williams: Expert in demand generation for small-medium B2B tech & SaaS organisations

B2B demand generation

Introducing Ana Williams, one of six FINITE Ambassadors representing key topics in B2B tech and SaaS marketing. Our FINITE Ambassadors are set to support FINITE members, run events and pave the way for their chosen specialisms. As Global Director, Growth Marketing at Airship, Ana has a very busy schedule, so we’re so grateful to her…

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July 27, 2022

FINITE Fest session: Thought leadership in B2B tech marketing with Ashley Faus, Content Strategy Lead at Atlassian

B2B thought leadership framework

One of the most well-received sessions at FINITE Fest 2022 was a presentation by Ashley Faus, Content Strategy Lead at Atlassian, on thought leadership in B2B tech marketing. This comes as no surprise when one of the biggest trends in the industry this year is leveraging employees to grow a brand. Whether that’s leveraging deeply…

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