June 16, 2022

FINITE Fest session: Balancing the quality and quantity of B2B marketing

On May 17th 2022, hundreds of B2B tech marketers gathered virtually at FINITE Fest: Our annual conference addressing B2B tech marketing challenges and trends. They watched 12 sessions with world-leading marketers to expand their skill-sets, get inspired and grow in their careers. One of these sessions was on balancing the quality and quantity of B2B…

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June 9, 2022

FINITE Fest session: Beat the boring of B2B tech branding

B2B brand marketing

Translating the effectiveness of a complex B2B solution is a necessity, but if done in a certain way it can induce yawns from your audience. The brand panel at FINITE Fest 2022 discussed key areas of brand marketing, including how to emotionally engage a business audience, whether the key is in the out-of-the-box ideas, how…

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June 7, 2022

FINITE Fest session: Where is account-based marketing going next?

ABM event

At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer the question: Where is account-based marketing going next? And answer it they did! Attendees gained an expert-backed view on…

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March 8, 2022

How the women of FINITE want to #Breakthebias this International Women’s Day


Today, on International Women’s Day (IWD), we celebrate the women of FINITE: Female B2B technology marketers thriving in a male-dominated industry, making leaps towards workplace and career-based gender equality. IWD seeks to celebrate women’s achievements, increase visibility and call out inequality, and at FINITE, we do too.  One of IWD’s main objectives is to elevate…

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February 25, 2022

Here’s what happened at our online discussion on account based experience

ABX event

Yesterday, we held the first FINITE event of 2022, and it was a winner! We heard from experienced ABM practitioners on the what, why, who and how of account-based experience.  We’ve been hearing about ABX for a while now, with some touting its success as a hyper-mature ABM model that can be a next step…

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January 18, 2022

Top 5 UK B2B marketing agencies in technology and SaaS

The results are in! In a recent survey, we asked FINITE members to name their favourite B2B marketing agencies, and they sure did not hold back! We received tonnes of entries, mentioning agency favourites of all shapes and sizes and all types, from creative, PR, copywriting and SEO, to all round B2B marketing superstars. We’ve…

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January 18, 2022

FINITE releases new research: 2022 B2B marketing trends in tech & SaaS

B2B marketing trends in tech and SaaS in 2022

Each year, we ask our FINITE members to fill in a survey about how their B2B tech marketing has gone in the past 12 months, what it looks like now, and where they think it will go in the next year. With these responses, we were able to get a wide-lens view of B2B marketing…

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December 16, 2021

New research on ABM: What’s moving us forward and what’s holding us back?

ABM research

We’ve released new research on ABM, to understand the key factors of ABM success, in partnership with The Marketing Practice. As marketers ramp up their ABM efforts to secure the results so often talked about in the B2B tech marketing community, we thought it was important to learn how to set up an ABM programme…

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September 8, 2021

Press release: New research on B2B SEO in tech & SaaS marketing

B2B SEO infographic

FINITE, the global B2B technology marketing community has released new research in B2B SEO, delivered in partnership with B2B tech & SaaS digital marketing agency, 93x.  The full report can be viewed here. FINITE found that the majority of B2B tech marketers (81%) believe SEO has increased in importance as a channel in the last 12…

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August 17, 2021

Insights from the sales & marketing debate for B2B tech marketers at FINITE Fest

sales and marketing debate

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our live debate, a panel of experts answered: should sales and…

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