Meet our FINITE Ambassador James Stacey: Expert in demand gen in enterprise B2B tech & SaaS organisations
![B2B demand gen](https://finite.community/wp-content/uploads/2022/08/James-socials-1-1024x578.png)
James Stacey is our new FINITE Ambassador! He’s an expert in demand generation within enterprise-sized B2B tech organisations, having worked with Red Hat for the past two years as Team Lead on the Global Commercial Performance Team. James successfully incorporates data, marketing tools and technologies into Red Hat’s programme activities to hit key global objectives –…
Read MoreMeet our FINITE Ambassador Ana Williams: Expert in demand generation for small-medium B2B tech & SaaS organisations
![B2B demand generation](https://finite.community/wp-content/uploads/2022/08/FINITE-Ambassador-Ana-1024x576.png)
Introducing Ana Williams, one of six FINITE Ambassadors representing key topics in B2B tech and SaaS marketing. Our FINITE Ambassadors are set to support FINITE members, run events and pave the way for their chosen specialisms. As Global Director, Growth Marketing at Airship, Ana has a very busy schedule, so we’re so grateful to her…
Read MoreFINITE Fest session: Thought leadership in B2B tech marketing with Ashley Faus, Content Strategy Lead at Atlassian
![B2B thought leadership framework](https://finite.community/wp-content/uploads/2022/07/Screenshot-2022-07-20-at-12.55.17-1024x561.png)
One of the most well-received sessions at FINITE Fest 2022 was a presentation by Ashley Faus, Content Strategy Lead at Atlassian, on thought leadership in B2B tech marketing. This comes as no surprise when one of the biggest trends in the industry this year is leveraging employees to grow a brand. Whether that’s leveraging deeply…
Read MoreMeet our FINITE Ambassador Siddharth Asokan: Expert in B2B tech and SaaS branding
![B2B brand marketing](https://finite.community/wp-content/uploads/2022/07/Siddharth-socials-1-1-1024x578.png)
The launch of our FINITE Ambassadors marks a celebration of the FINITE community member-wide. In championing our talented cohort of experienced B2B tech and SaaS marketing leaders, we can offer more support, value and opportunities to the community. That’s why we want to introduce you to Siddharth Asokan, CMO at Softwire and expert in B2B…
Read MoreThe 10 most-listened FINITE B2B marketing podcasts
![Top 10 B2B marketing podcasts](https://finite.community/wp-content/uploads/2022/07/Top-10-podcasts-1024x582.png)
With over 100 episodes in two years, it’s safe to say the FINITE B2B Marketing Podcast is a treasure trove of marketing insights for B2B marketers in tech and SaaS. The main aim of the series is to provide valuable, tangible advice that listeners can implement in their own strategies as soon as they hear…
Read MoreMeet our FINITE Ambassador Kylie Whitehead: Expert in content and messaging in B2B tech marketing
![B2B content and messaging](https://finite.community/wp-content/uploads/2022/07/Kylie-socials-1-1-1024x578.png)
After two exciting years of the FINITE community, it’s time to champion our members – The passionate, involved and generous B2B tech marketers who are a staple of the FINITE community. They’re the ones giving advice, sharing feedback and supporting other members wherever they can. What’s more, they’re experts in B2B tech and SaaS marketing,…
Read MoreNew FINITE research reveals how a volatile economic climate is impacting marketing budgets in B2B tech & SaaS organisations in 2022
![B2B tech marketing budgets 2022](https://finite.community/wp-content/uploads/2022/07/Slide-1-1024x576.png)
Our new research finds one third of B2B tech and SaaS companies have reduced their marketing budgets in response to the changing economic climate in 2022. We surveyed members of our FINITE community to learn how an uncertain economy is impacting B2B tech and SaaS marketing budgets, and how these budgets might be affected in…
Read MoreFINITE Fest session: Building and consolidating a MarTech stack for scale
![B2B martech stack](https://finite.community/wp-content/uploads/2022/07/Martech-2-FF22-1024x576.png)
Amongst FINITE members – B2B marketers in tech and SaaS – a common challenge is choosing, evaluating and consolidating a MarTech stack. Not just one that keeps marketing operations and processes smooth, but one that helps to grow a business and scale revenue. That’s why at FINITE Fest, our annual virtual conference, we held a…
Read MoreFINITE Fest session: Creative solutions for tackling digital fatigue
![Digital fatigue B2B marketing](https://finite.community/wp-content/uploads/2022/06/Digital-fatigue-2-FF22-1024x581.png)
FINITE Fest 2022 was the one-day, virtual conference with content, guests and talking points specifically focussed on B2B marketing in tech and SaaS. As well as other key trends and challenges in the industry, hundreds of attendees tuned in to a panel on creative solutions for tackling digital fatigue. If digital fatigue is a challenge…
Read MoreFINITE Fest session: Balancing the quality and quantity of B2B marketing
![](https://finite.community/wp-content/uploads/2022/06/Screenshot-2022-06-16-at-15.57.27.png)
On May 17th 2022, hundreds of B2B tech marketers gathered virtually at FINITE Fest: Our annual conference addressing B2B tech marketing challenges and trends. They watched 12 sessions with world-leading marketers to expand their skill-sets, get inspired and grow in their careers. One of these sessions was on balancing the quality and quantity of B2B…
Read More