Amongst FINITE members – B2B marketers in tech and SaaS – a common challenge is choosing, evaluating and consolidating a MarTech stack. Not just one that keeps marketing operations and processes smooth, but one that helps to grow a business and scale revenue.

That’s why at FINITE Fest, our annual virtual conference, we held a panel on exactly that: Building and consolidating a MarTech stack for scale. Hundreds tuned in to hear our guests’ insights, and to solve their MarTech challenges.

The speakers were:

We’ve selected a few of our favourite parts, to aid your own MarTech stack journey.

Here are the key takeaways:

When MarTech vendors seem to be overpromising…

How to build the business case for new MarTech

How to evaluate the success of a MarTech tool or platform