Marketers in B2B FinTech

FinTech is slowly but surely challenging and influencing the majority of financial services companies, and the marketers at the helm of these organisations have a big part to play in this innovation.

That’s why we want to recognise the best of the best in FinTech – those marketing leaders accelerating, not just their organisation, but the industry forward. Employing talent, hard-work and great teams, these marketers will receive more than just a trophy, with invitations to exclusive senior networking groups and executive visibility across the FINITE network via our podcasts and events.

So, how is this measured? For this year’s list we’ve analyzed numerous data points via Crunchbase and Google Trends to ascertain each marketer’s impact on a business, alongside their personal achievements.

Meet the Marketers

(Listed in alphabetical order)

Allison Cerra

CMO at Alkami Technology

Allison is a business and community leader with success in launching new products, repositioning legacy services in disruptive competitive markets, identifying and defining viable technology business models, and directing marketing, sales and customer service capabilities to capture market share. She is an award-winning marketing executive, published author, professional speaker and technology thought leader with a…

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Allison MacLeod

CMO at Flywire

As CMO of Flywire, Allison sets Flywire’s marketing and revenue operations strategy worldwide. Since joining Flywire in 2019, Allison has led the growth of Flywire’s marketing function, building out new teams in APAC and EMEA, and scaling up a new revenue operations function. Allison was also instrumental in leading Flywire to its successful IPO in…

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Anne Hay

SVP, CMO at PayNearMe

Anne Hay is an accomplished B2B marketing and payments tech executive with over 20 years of experience in driving company growth and building brand awareness. As the SVP, Chief Marketing Officer at PayNearMe, a leading tech company focused on simplifying payments for businesses and customers, Anne plays a crucial role in shaping and executing the…

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Chandar Pattabhiram

CMO, Board Member at Coupa Software

Chandar Pattabhiram is a results-driven senior executive with over 25 years of experience in strategic marketing and management consulting. He currently serves as the Chief Marketing Officer (CMO) at Coupa Software, the leading cloud platform for business spend management (BSM). Chandar’s expertise and accomplishments have earned him numerous accolades and recognition. In 2019, he was…

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Chantal Rapport

CMO, SVP Growth at Upstart

Chantal Rapport is Chief Marketing Officer and Senior Vice President of Growth at Upstart, the leading AI lending marketplace. Chantal oversees all aspects of marketing, brand, acquisition, and retention at Upstart, with the company’s AI at the core of its growth strategy. She has been responsible for driving billions of dollars in loan originations annually…

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Cian Weeresinghe

CMO at Wise

Cian Weeresinghe is the chief marketing officer at Wise, a global technology company that makes it cheaper, faster, and easier to send money around the world. He is responsible for leading the company’s marketing team and driving its growth strategy. Cian has over 20 years of experience in marketing, with a proven track record of…

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Daniel Oparison

Head of Growth; Brand Strategy, Product Marketing & Customer Experience at Paga

Daniel Oparison is a brand and business Growth Strategist with key focus areas in Strategic Leadership, Operations & Culture, Value Creation & Value Chain Innovation. Daniel leverages over a decade of experience in Advertising, Digital Strategy, Brand management, and human-centered, Consumer Experience design to establish sustainable growth for businesses. Daniel is currently the Head of…

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Erin Naismith

Senior Director of Digital Marketing and Marketing Operations at AvidXchange

Erin Naismith is AvidXchange’s Senior Director of Digital and Marketing Operations. Taking on the role in 2019, Erin is responsible for digital demand and direct sales pipeline generation across multiple channels including integrated digital advertising, website development, email marketing and SEO. Under her leadership, Erin’s team has increased the marketing-generated inbound sales pipeline by over…

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Grant Johnson

CMO at Billtrust

Grant Johnson is a results-driven CMO with a proven track record of doubling revenue and scaling operations. He currently serves as the CMO at Billtrust, a leading innovator in AR automation. With expertise in SaaS, Fintech, Payments, and more, Grant drives market leadership and builds profitable global businesses. He is also the co-president of CMO…

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Jamie Buxton

Global Senior Director, Marketing at WEX

Jamie Buxton is a globally recognized marketing leader with expertise in developing award-winning strategies and campaigns. As the Global Senior Director of Marketing for WEX, Jamie is driving digital transformation programs and innovation. With a strong background in ATL, retail marketing, BTL CRM driven marketing, strategic planning, and digital marketing, Jamie is focused on enabling…

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Jane Alexander

CMO at Carta

Jane Alexander is the CMO at Carta, a leading ownership and equity management platform. With a strong sales and marketing background, before Carta she responsible for opening SalesforceIQ’s European office in Dublin, Ireland. Jane’s expertise drives Carta’s marketing initiatives, increasing brand awareness and empowering organizations to manage cap tables, equity plans, valuations, and more. Her…

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Jennifer Phillips

Chief Growth Officer and President at Forge

Jennifer is the Chief Growth Officer & President of Forge Markets, a leading provider of mission-critical technology, data and services for the private market. Jennifer has more than twenty years of experience in fintech and financial services. She is a President and operator who has successfully co-founded and scaled a leading fintech platform in the…

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Karna Crawford

CMO at Marqeta

Karna Crawford is an inspirational leader, who marries data, creativity and innovation to deliver growth of businesses, brands and talent. They build high performing teams that create indelible brands and business results within complex industries, including financial services, CPG, subscription services, telecommunications (telecom / telco), and retail / ecommerce. Karna is outcome-driven, known for challenging…

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Kate Rouch

CMO at Coinbase

As the Chief Marketing Officer at Coinbase, Kate is focused on cultivating breakthrough creativity. Introducing a new financial system demands new kinds of storytelling. She’s passionate about helping people feel part of something bigger, and inspiring them that the future is ours to build. Kate is Coinbase’s first CMO, and she is working to build…

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Lauren Stafford Webb

CMO at SoFi

As Chief Marketing Officer, Lauren oversees SoFi’s brand and advertising initiatives. She joined SoFi from Intuit, where she led global corporate marketing, spearheading the delivery of the company’s first corporate brand strategy and campaign. Prior to Intuit, Lauren held marketing leadership positions at Procter & Gamble, achieving impressive results leading a number of household brands…

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Lorra Gosselin

Senior Director, Marketing at Spreedly

Lorra Gosselin is a dynamic and results-oriented marketing professional, serving as the senior marketing director at Spreedly. With a knack for activating teams and building strong relationships, Lorra thrives in transforming strategic business objectives into successful execution. As a sales and marketing strategist, Lorra brings to the table a wealth of experience across the strategy,…

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Madeline Ross

VP Marketing at Enigma Technologies

Madeline Ross is the VP of Marketing at Enigma Technologies, a data science company focused on engineering reliable and accessible data on small businesses. At Enigma, she leads all brand, product marketing, and growth marketing activities. With a Series C round backing and customers including leading banks and fintechs like Capital One, Customers Bank, Tamr,…

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Mark Elliot

Chief Sales and Marketing Officer at Bakkt

Mark Elliot is Bakkt’s Chief Sales & Marketing Officer, responsible for their sales and marketing teams. Prior to Bakkt, Mark was the CMO at Biocatch leading all facets of marketing and communications, with focus on accelerating growth for the software provider. Mark re-designed brand and doubled lead-generation in the first 9 months. Prior to this…

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Mary Ellen Dugan

CMO at Envestnet

Mary Ellen Duggan is the Chief Marketing Officer at Envestnet Inc, responsible for leading the strategy and execution of Envestnet’s marketing efforts. With over 20 years of experience at brands like WP Engine, Dell, and, Mary Ellen is passionate about the role marketing plays in business acceleration. She has a track record of driving…

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Matt Lawson

CMO at Juniper Square

Matt Lawson is the Chief Marketing Officer at Juniper Square, a dynamic company that is revolutionizing the private funds industry. Founded in 2014, Juniper Square offers easy-to-use software solutions that streamline fundraising, investment operations, and investor reporting. Their platform, designed specifically for real estate, has garnered the trust of numerous investment sponsors, managing over $1…

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Miranda Tinsley

Director, Marketing and Communications. at Gemini

Miranda Tinsley is the Director of Marketing and Communications in the UK & Europe for Gemini, a leading cryptocurrency exchange and custodian. At Gemini she is responsible for developing and executing marketing strategies to promote the buying, selling, and secure storage of cryptocurrencies such as bitcoin, ether, and more. With a deep understanding of the…

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Mona Jasani

Head of Communications and Marketing at Trumid

Mona Jasani is a seasoned professional with over 15 years of experience in global marketing and communications within the electronic trading venues, exchanges, investment, and retail banking industries. As the Head of Communications & Marketing at Trumid, she has a proven track record of driving business revenues and strategic growth while increasing brand awareness and…

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Nancy Beaton

President Uphold U.S.; Chief Revenue & Marketing Officer Uphold Global

Nancy Beaton is a dynamic leader who excels at building and growing businesses. With a keen focus on profit and loss, she has consistently delivered revenue growth for start-ups and Fortune 500 companies, leveraging her expertise in strategy, marketing, business development, client service, product development, licensing, and digital advertising. Throughout her career, Nancy has thrived…

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Nicola Hamilton

VP Marketing, Brand & Communications at GoCardless

Nicola is a marketing and communications professional with more than 25 years’ experience in technology and fintech. She has worked for several market leaders in both in-house and agency roles leading brand building, corporate comms and marketing programmes. Nicola joined GoCardless in 2019 as Director of Communications and was recently promoted to VP Marketing, Brand…

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Rachel Hamilton

CMO at Greenlight

Rachel Hamilton is the current Chief Marketing Officer at Greenlight. Greenlight is a fast-growing debit card and money app for families, their mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids. Prior to joining Greenlight, she served as Product Marketing at Facebook, Director of…

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Rowan Tonkin

CMO at Planful

Rowan’s creativity was highlighted by his idea for the company’s very first acquisition. As a CMO, Rowan was challenged to convert marketing metrics like leads, traffic, and clicks into the common language of business: financial performance. When he discovered a company named Plannuh, which developed a marketing planning, budgeting, and measurement solution, Rowan envisioned a…

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Sam Poullain

Head of Brand, Associate Director of Marketing at Freetrade

Sam Poullain is the Head of Brand, Associate Director of Marketing at Freetrade. He is a marketing and communications leader with 13 years of experience at high-growth consumer tech companies. As an early employee at Skyscanner, he delivered global campaigns and contributed to the company’s $1.7 billion exit. Joining Freetrade in 2019, Sam helped grow…

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Sarah Acton


Sarah Acton, the Chief Marketing Officer at BILL, brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets. Prior to BILL, she led both marketing and sales at Athos, a wearables company in the athletic performance space. Sarah was also responsible for global brand oversight during pivotal…

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Shashank Mehrotra

CMO at Zeta

Shashank Mehrotra, the Chief Marketing Officer at Zeta, is a seasoned tech expert with over 20 years of experience in the industry. His extensive knowledge and leadership skills drive Zeta’s digital innovation, shaping the brand and fueling its growth. Shashank’s impressive career includes key positions at renowned companies like, Directi, BigRock, and Bluehost. With…

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Sofya Tretyakova

Marketing Director at Revolut

Sofya Tretyakova is the Marketing Director at Revolut, leading a high-performing team in driving the company’s growth. With a strong background in marketing and extensive experience in market research, brand development, and campaign management, Sofya has played a pivotal role in establishing Revolut as a reputable brand in the fintech industry. Her strategic thinking, adaptability,…

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What is FINITE?

FINITE is the free, global community for B2B marketers at leading and fast-growing tech and SaaS companies.

We host in person and online events, produce podcasts and deliver leading research reports that uncover industry truths to help our members connect, share, learn and grow.