CMO at Coinbase

Kate Rouch

As the Chief Marketing Officer at Coinbase, Kate is focused on cultivating breakthrough creativity. Introducing a new financial system demands new kinds of storytelling. She’s passionate about helping people feel part of something bigger, and inspiring them that the future is ours to build.

Kate is Coinbase’s first CMO, and she is working to build a new model of Web3 marketing across product, content, brand and performance. Prior to Coinbase, she spent over a decade at Meta where she helped scale the consumer marketing team from 3 to over 900 people, and the user base from 500M to 3B. Her most recent role at Meta was leading brand and product marketing for Instagram, WhatsApp, Messenger, and Facebook.