Marketers in B2B Saas

With the majority of FINITE members working in and around SaaS, this list serves to provide congratulatory recognition for leading marketers in the sector – those who have the largest influence on B2B growth.

These candidates are leveraging, not only talent, but creativity, agility, an understanding of the market and the support of peer-to-peer resources that counteract nuanced challenges with shared experience and innovation.

That’s why we’re proud to say those recognised will receive more for their hard work than just a trophy, with invitations to exclusive senior networking groups and executive visibility across the FINITE network via our podcasts and events.

So, how is this measured? For this year’s list we’ve analyzed numerous data points via Crunchbase and Google Trends to ascertain each marketer’s impact on a business, alongside their personal achievements.

Meet the Marketers

(Listed in alphabetical order)

Alice de Courcy

Group Chief Marketing Officer at Cognism

Alice de Courcy is an experienced B2B marketing leader specialised in enabling SaaS companies and startups to accelerate their growth. A data-driven marketer, with strong technical knowledge, who has built and executed predictable marketing growth strategies as both the first commercial hire and when joining at scale-up phase. They currently lead marketing across the Cognism…

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Alicia Hunt

VP Marketing at Fountain

A strategic B2B Saas marketing executive with experience building, leading, and mentoring teams. Alicia has demonstrated success in cross-functional collaboration, product marketing, digital campaign strategy, content marketing, and customer lifecycle programs. Her career spans AWS, Koan and now Fountain, where she is VP of Marketing, and leads the demand generation, brand, content, public relations, and…

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Ana Williams

Global Director, Growth Marketing

Ana Williams is the Global Director, Growth Marketing at Airship with over 15 years of experience in B2B demand generation and brand marketing from a variety of companies within event technology, FinTech, and MarTech. Her expertise lies in developing go-to-market and customer retention strategies, as well as building high-performance marketing teams to create long-term scalable…

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Brian Daleiden

VP Corporate Marketing at TraceLink

Whether it is starting from scratch or jumping into an empty seat and grabbing an oar, Brian Daleiden enjoys multi-faceted opportunities to build marketing and product strategies, develop and nurture transformational teams, and create and deploy multi-phase programs for products and services that have opened new markets. Laser-focused on success, as VP Corporate Marketing at…

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Carol Howley

Global CMO at Exclaimer

Carol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation. Carol is hugely passionate about building strategy, storytelling, bringing products to…

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Catherine Dummitt

VP of Marketing at Narvar

Catherine Dummitt is the VP of Marketing at Narvar, the leader in post-purchase experiences. In her role, Catherine oversees all aspects of Narvar’s marketing, generating brand awareness, driving demand, and powering customer advocacy. As a Marketing leader, Catherine is passionate about building diverse teams, who operate as organizational growth catalysts. Catherine is dedicated to advancing…

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Chad Troutman

VP of Growth Marketing at Zoovu

Chad is a dynamic leader, able to energetically coach, give feedback, build morale, and efficiently roll out marketing initiatives with measured success. He is a progressive innovator who has built or revitalized numerous B2B products and services, such as Zoovu, where he leads the growth function as VP of Growth Marketing. Chad is an experienced…

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Chelsea Rider

Director of Marketing at Impartner

Chelsea Rider is a strong strategist with experience driving business growth for both B2B and B2C brands across all lifecycle stages. Seasoned in brand development, growth marketing, messaging, and lifecycle marketing. Entrepreneurial in thinking, collaborative in building, and persistent in effort. They have experience inspiring and activating teams, customers, and demand audiences. As Director of…

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Christine Lee

Snr Director, Marketing Strategy, Ops and Analytics

As Director of Strategy and Operations (part of the Chief of Staff team) at GitLab, Christine’s role involves supporting the CEO and other team members on projects that are cross-functional or strategic priorities. Prior to joining GitLab, she led the Business Consulting and Analytics team at Bloomreach, where she managed relationships with our largest customers…

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Christy Huggins

Head of Marketing at OneSignal

After skyrocketing her career at Eventbrite, Christy Huggins now leads marketing at OneSignal, the most widely used customer messaging & engagement solution, helping 1M+ businesses deliver 12B+ messages daily. With a BA in Communications from Boston College, and an MS in Public Relations from Boston University, Christy’s career has spanned a variety of sectors from…

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Colby Cavanaugh

SVP Marketing at Integrate

Colby has over 10 years experience in digital marketing, and is skilled in international business development, customer relationship management (CRM), pricing strategy, and management. Based in Oregon, he is currently SVP Marketing at Integrate, enabling marketers to collect data across demand channels. Previously he led marketing at other leading tech organisations such as Campaign Monitor…

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David Campbell

VP Product Marketing at RealPage

Uniquely experienced in both product marketing and product management, David offers a balance of business and technology orientation and skillsets. Defined, delivered, launched, and successfully captured market share for multiple class-defining technology products. He’s a strong communicator and storyteller, with highly developed writing and presentation abilities. Highly skilled in messaging, go-to-market, strategy, roadmap, and building…

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David Mundy

CMO at Dasera

David Mundy is one of the premier marketing leaders in the cybersecurity industry. He’s led multiple companies to acquisition and helped establish company and market categories from the ground up. He is currently the VP of Marketing for Dasera, a leading developer of innovative, data security technology enabling companies to accelerate their data-driven goals. He…

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Duncan Miller

Vice President, International Marketing at Cornerstone OnDemand

Duncan Miller is a passionate, creative and strategic marketer who blends together the need for engaging concepts and visions, with the reality of delivering value to the business through demand generation and revenue focused activities. He is currently Vice President, International Marketing at Cornerstone OnDemand, an adaptive HR software designed to unite people, teams, technology,…

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Elizabeth Glover

Snr Director, International Marketing at Zuora

Elizabeth is a resourceful and creative chartered marketing leader, with an international background and a deep understanding of the impact of marketing on organisational expansion for organisations with clear growth strategies. She is experienced in international brand management and development; multi-channel campaign planning and delivery; event management and leading a team. Elizabeth currently leads international…

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Eric Thum

VP, Head of Marketing at VTS

Eric is a seasoned SaaS Marketing executive with experience at both Enterprise and Start-Up organizations. As Vice President and Head of Marketing at VTS, he currently leads the Marketing division, comprised of 30 professionals across Product Marketing, Growth Marketing, Brand, Digital, Creative, Content, Public Relations, and Event Operations. He has been with VTS since November…

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Erika Varangouli

Head of SEO Branding at Semrush

Erika Varangouli is the Head of International Brand at Semrush. She is responsible for driving brand awareness for Semrush around the globe. She is a regular guest speaker, webinar host and awards judge. Erika specializes in SEO and Content Marketing. Before heading up the International Brand she was the Director of Organic Search. In the…

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Heidrun Luyt

Global CMO at Pipedrive

Heidrun is a C-level executive with over 16 years’ experience driving organic and acquisitive growth in senior commercial marketing roles in the international fintech, consumer goods, retail, and health & leisure industry. Now as CMO at Pipedrive, they have a track record spearheading brand development, go-to-market, and customer experience excellence in B2C and B2B for…

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Hugh Owen

Executive VP and CMO at MicroStrategy

Hard-working, results-driven product-focused executive with outstanding success creating and launching new products and services. Hugh uses data to solve problems, change behavior, and drive activity since 1998. Hugh is currently Executive Vice President and Chief Marketing Officer at MicroStrategy, and has been for 23 years. MicroStrategy is the largest independent publicly traded analytics and business…

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James Whitemore

CMO at Celigo

As a marketing executive with 20+ years of experience in cloud, networking, and data storage industries, James is known for driving profitable revenue growth and implementing creative brand and marketing strategies that create true market power. With a track record of success in both start-up and big-tech companies, James brings a unique perspective to the…

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Jamie Gilpin

CMO at Sprout Social

Jamie Gilpin is an experienced marketing leader with demonstrated success in growing brands in the technology space. Skilled in building great teams to drive revenue through lead generation, integrated marketing, public relations, event marketing, social and content marketing, and sales enablement. She has demonstrated success in growing brands in the technology space, such as Sprout…

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Janet Jaiswal

VP of Global Marketing at Cloudbeds

Janet Jaiswal has over 20 years of B2B marketing experience. She excels at building and shaping global marketing strategies that are efficient and scalable to maximize results for companies in industries including e-Commerce, Travel & Hospitality, and FinTech. She is the VP of Global Marketing for Cloudbeds, the fastest-growing hospitality technology partner to thousands of…

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Kashif Mahbub

CMO at Ushur

Kashif is a technology marketing leader with 20+ years of experience in product marketing, sales enablement and go-to-market strategy and execution for enterprise-class Cloud/SaaS products and services. He is also specialised in channel and partner development and demand generation. Kashif currently leads the marketing function at Ushur, the world’s first AI-powered Customer Experience Automation™ platform.

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Maria Robinson

Head of Marketing at Reltio

Maria Robinson is passionate about growth — helping drive customer acquisition and business growth! She has been a dynamic Growth Officer and Global Marketing Leader for 20+ years and has successfully built and scaled marketing teams to launch products, energize brands, and captured market share through innovative use of traditional, digital, data driven marketing strategies….

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Matt Lyman

VP of Demand Generation at LeanData

With a background in acting and playwriting, it’s no wonder that Matt has spent his marketing career looking for creative ways to tell stories and solve problems in the B2B world. His first decade was spent marketing to some of the world’s largest financial organizations, helping revenue teams land contracts with global top-ten banks. After,…

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Megan Wood

Chief Strategy Officer at DigitalOcean

Megan is a versatile, results-driven professional with a decade+ of experience in Strategy, Operations and Finance, and an MBA from Chicago Booth. Currently VP in the Technology field, they are focused on value creation to meet our growth goals. Megan is now Chief Strategy Officer at DigitalOcean where their scope includes Strategy, Corporate Development, Business…

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Michael Stearns

Vice President of Marketing at CircleCI

Michael is currently leading the marketing and demand generation efforts at CircleCI. Michael was previously a Senior Manager of Client Services at BrightEdge. He advised some of the largest industry-leading brands across technology, ecommerce, and B2B on ways to grow and implement their digital marketing and SEO strategies. Now, Michael is Vice President of Marketing…

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Mitali Israni

Director of Marketing at Medallia

Mitali is a seasoned B2B field & integrated campaigns marketing leader with 12+ years of demand generation experience. They have worked across B2B SaaS, Enterprise Software, professional and Financial services leading innovative, field, partner, events and content marketing demand gen campaigns. Data-driven, commercially oriented marketing leader building high-performing and collaborative teams, and adept at working…

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Peder Ulander

CMO at MongoDB

A global technology executive with an outstanding record of building strong global product and marketing strategies that deliver superior results, currently CMO at MongoDB. Peder has expertise in launching, reinventing and growing new businesses: He consistently delivers strong growth through new strategic approaches, re-engineered marketing, brand-building and new product development. As a respected leader, Peder…

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Suku Krishnaraj Chettiar

CMO at Sumologic

Suku Krishnaraj Chettiar is a seasoned senior executive with extensive experience scaling high growth SaaS technology companies, startups and big companies alike. Having been in charge of product management, product strategy & all aspects of marketing, including building high-velocity digital and demand generation models, M&A and P&L roles at successful early-stage startups like AppFog as…

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What is FINITE?

FINITE is the free, global community for B2B marketers at leading and fast-growing tech and SaaS companies.

We host in person and online events, produce podcasts and deliver leading research reports that uncover industry truths to help our members connect, share, learn and grow.