Group Chief Marketing Officer at Cognism

Alice de Courcy

Alice de Courcy is an experienced B2B marketing leader specialised in enabling SaaS companies and startups to accelerate their growth. A data-driven marketer, with strong technical knowledge, who has built and executed predictable marketing growth strategies as both the first commercial hire and when joining at scale-up phase.

They currently lead marketing across the Cognism Group, responsible for multiple territories and brands. Scaled from 3M to 55M+ and growing, delivering consistent marketing revenue overachievement. A technical marketer, with a deep understanding of content marketing, demand generation and SEO.

Alice has scaled teams from 3 to 40 and was the first commercial hire. Their teams are measured on revenue and can deliver predictable growth through marketing. They succesfully transitioned Cognism from a traditional lead generation model to a demand first approach delivering record revenue and pipeline quarters for the last 4.5 years.