VP, Head of Marketing at VTS

Eric Thum

Eric is a seasoned SaaS Marketing executive with experience at both Enterprise and Start-Up organizations. As Vice President and Head of Marketing at VTS, he currently leads the Marketing division, comprised of 30 professionals across Product Marketing, Growth Marketing, Brand, Digital, Creative, Content, Public Relations, and Event Operations.

He has been with VTS since November 2021, starting as their Vice President of Product Marketing before being elevated into his current role. Prior to VTS, Eric spent six years at Salesforce in various Marketing leadership roles, spanning go-to-market strategy, M&A (including leading the Marketing for Salesforce’s $28 billion acquisition of Slack), messaging & positioning, and more. Eric previously worked in Management Consulting and Investment Banking and holds an MBA from Northwestern’s Kellogg School of Management and a BA from Tulane University. He lives in the greater New York City area with his husband and two dogs, has traveled to 104 countries (and lived in four of them), and considers himself an amateur gourmet chef.