Chief Sales and Marketing Officer at Bakkt
Mark Elliot is Bakkt’s Chief Sales & Marketing Officer, responsible for their sales and marketing teams. Prior to Bakkt, Mark was the CMO at Biocatch leading all facets of marketing and communications, with focus on accelerating growth for the software provider. Mark re-designed brand and doubled lead-generation in the first 9 months. Prior to this role, Mark was the CMO at TIAA. Mark directed all facets of B2C and B2B marketing, managing a team of 400 marketing professionals and a $250M budget for all advertising, media, public site digital experience and brand management. Prior to this role, he led measurement and media approach for rebrand from TIAA-CREF to TIAA and managed rebrand of EverBank to TIAA Bank and the integration of bank marketing team. At Capital One, Mark drove product development, marketing and P&L accountability for over $100B in online deposits while leading expansion of retail banking into new geographies and testing “digital first” new relationship banking model. He also led strategy and business case for acquisition of ING Direct.