We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out.

On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Director of Marketing at WEX

You’ll learn:

  • What creativity in marketing should look like
  • How to cultivate a culture of creativity 
  • How to manage stakeholders expectations of process vs. creativity 
  • How to manage a balance between creativity and process 

Listen below, on Apple Podcasts or Spotify

Or watch the entire podcast here:

And once you’re done watching, find more of our B2B marketing podcasts here!

The FINITE Podcast is made possible by Clarity: the global marketing communications agency working with leading technology brands.