January 18, 2022

Top 5 UK B2B marketing agencies in technology and SaaS

The results are in! In a recent survey, we asked FINITE members to name their favourite B2B marketing agencies, and they sure did not hold back! We received tonnes of entries, mentioning agency favourites of all shapes and sizes and all types, from creative, PR, copywriting and SEO, to all round B2B marketing superstars. We’ve…

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January 18, 2022

FINITE releases new research: 2022 B2B marketing trends in tech & SaaS

B2B marketing trends in tech and SaaS in 2022

Each year, we ask our FINITE members to fill in a survey about how their B2B tech marketing has gone in the past 12 months, what it looks like now, and where they think it will go in the next year. With these responses, we were able to get a wide-lens view of B2B marketing…

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December 16, 2021

New research on ABM: What’s moving us forward and what’s holding us back?

ABM research

We’ve released new research on ABM, to understand the key factors of ABM success, in partnership with The Marketing Practice. As marketers ramp up their ABM efforts to secure the results so often talked about in the B2B tech marketing community, we thought it was important to learn how to set up an ABM programme…

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September 8, 2021

Press release: New research on B2B SEO in tech & SaaS marketing

B2B SEO infographic

FINITE, the global B2B technology marketing community has released new research in B2B SEO, delivered in partnership with B2B tech & SaaS digital marketing agency, 93x.  The full report can be viewed here. FINITE found that the majority of B2B tech marketers (81%) believe SEO has increased in importance as a channel in the last 12…

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August 17, 2021

Insights from the sales & marketing debate for B2B tech marketers at FINITE Fest

sales and marketing debate

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our live debate, a panel of experts answered: should sales and…

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July 27, 2021

Insights from the attribution panel discussion for B2B tech marketers

B2B marketing attribution

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our marketing attribution panel, our expert panel revealed their tips on…

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June 30, 2021

Insights from the B2B event marketing panel discussion at FINITE Fest

B2B events panel

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our B2B event marketing panel, we heard from five marketing leaders…

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June 24, 2021

Insights from the marketing operations panel discussion for B2B tech marketers at FINITE Fest

Marketing operations discussion

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, event marketing and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our MOPs panel, we heard from four marketing leaders from top…

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June 17, 2021

Insights from April Dunford’s presentation for B2B tech marketers at FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends such as ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At April Dunford’s session, we learnt how to craft stories that…

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June 8, 2021

Insights from Rory Sutherland’s presentation for B2B tech marketers at FINITE Fest

Rory Sutherland FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At Rory Sutherland’s session, we heard about the psychology of B2B decision making. This includes the avoidance of ambiguity and…

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