Here’s what happened at our online discussion on account based experience
Yesterday, we held the first FINITE event of 2022, and it was a winner! We heard from experienced ABM practitioners on the what, why, who and how of account-based experience. We’ve been hearing about ABX for a while now, with some touting its success as a hyper-mature ABM model that can be a next step…
Read MoreTop 5 UK B2B marketing agencies in technology and SaaS
The results are in! In a recent survey, we asked FINITE members to name their favourite B2B marketing agencies, and they sure did not hold back! We received tonnes of entries, mentioning agency favourites of all shapes and sizes and all types, from creative, PR, copywriting and SEO, to all round B2B marketing superstars. We’ve…
Read MoreFINITE releases new research: 2022 B2B marketing trends in tech & SaaS
Each year, we ask our FINITE members to fill in a survey about how their B2B tech marketing has gone in the past 12 months, what it looks like now, and where they think it will go in the next year. With these responses, we were able to get a wide-lens view of B2B marketing…
Read MoreNew research on ABM: What’s moving us forward and what’s holding us back?
We’ve released new research on ABM, to understand the key factors of ABM success, in partnership with The Marketing Practice. As marketers ramp up their ABM efforts to secure the results so often talked about in the B2B tech marketing community, we thought it was important to learn how to set up an ABM programme…
Read MorePress release: New research on B2B SEO in tech & SaaS marketing
FINITE, the global B2B technology marketing community has released new research in B2B SEO, delivered in partnership with B2B tech & SaaS digital marketing agency, 93x. The full report can be viewed here. FINITE found that the majority of B2B tech marketers (81%) believe SEO has increased in importance as a channel in the last 12…
Read MoreInsights from the sales & marketing debate for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our live debate, a panel of experts answered: should sales and…
Read MoreInsights from the attribution panel discussion for B2B tech marketers
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our marketing attribution panel, our expert panel revealed their tips on…
Read MoreInsights from the B2B event marketing panel discussion at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our B2B event marketing panel, we heard from five marketing leaders…
Read MoreInsights from the marketing operations panel discussion for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, event marketing and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our MOPs panel, we heard from four marketing leaders from top…
Read MoreInsights from April Dunford’s presentation for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends such as ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At April Dunford’s session, we learnt how to craft stories that…
Read MoreRecent Podcasts
Podcast: Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle
Podcast: Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
Podcast: How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC
Podcast: Marketing an AI product with Ben Slater, SVP Marketing at Beamery
Podcast: Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap
Events
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!
Celebrating 3 years of the FINITE B2B marketing podcast!