On May 17th 2022, hundreds of B2B tech marketers gathered virtually at FINITE Fest: Our annual conference addressing B2B tech marketing challenges and trends.
They watched 12 sessions with world-leading marketers to expand their skill-sets, get inspired and grow in their careers.
One of these sessions was on balancing the quality and quantity of B2B tech marketing, including MQLs and content – and it was a great one!
The speakers were:
Ali Din, CEO at Premier BPO
Stef Miller, Sr. Director of Demand Generation at Udemy
Vakis Rigas, VP Marketing at Shypple
Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo
Ricci Sanchez, Head of Digital Strategy at Clarity
Here are a few of our favourite insights:
How GDPR can affect B2B lead generation
How to manage a high quantity of B2B leads
How a 4 person B2B marketing team can be as successful as a 100 person one