In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy.

Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing B2B tech companies through the strategic use of customer data. 

Jim’s sentiment is clear: Product-market fit and early stage growth is not enough. You need to rely on customer data to evolve your company, expand services, acquire new customers, and of course, keep your current customers happy and hungry for more. 

Listen below, on Apple Podcasts or Spotify

Or watch the entire episode on YouTube or here:

And once you’re done listening, find more of our B2B marketing podcasts here!

The FINITE Podcast is made possible by Clarity: the global marketing communications agency working with leading technology brands.