Our annual report on B2B tech marketing trends is here, and this time we’ve got some fascinating insights into the industry that will inspire our members’ and B2B tech marketers’ strategies beyond.
Highlight findings from the report include:
- The biggest challenge for B2B tech marketers ahead of 2023 is ‘maintaining growth within an uncertain economy’, followed by ‘knowing where to focus and invest resources’.
- Content and events are the most important channels in B2B tech marketing strategies for 2023.
- More than half of B2B tech marketers are planning on increasing investment in MarTech in 2023
The report also covers MarTech tools, brand marketing, attribution, budgets and feelings towards marketing in 2023 (Hint: They’re rather optimistic!).
We also received comments from expert contributors for their advice and response to the report. Thank you to Carol Howley, CMO at Exclaimer, Tom Furr, CMO at DISCO, Matthieu Baril, Marketing Operations Lead, EMEA at Qualtrics, and our very own Alex Judd, Head of Impact and Planning at Clarity.
Head here to read the full report and find out what B2B tech marketing will look like in 2023.