Here’s what happened: Brand vs Performance marketing in B2B tech

Brand building in B2B tech is a long-term investment that doesn’t often see results instantly. In contrast, performance marketing can leverage data and new channels for immediate lead generation. But are these quick results enough? We wanted to know! That’s why FINITE held this discussion on brand vs performance marketing, so you can find the…
Read MoreUpcoming event: Brand vs performance marketing in B2B tech

Our next event topic is a common source of debate within the FINITE community, as B2B tech marketers weigh up the pros and cons of short-term performance marketing and longer-term brand marketing. With limited budgets and resources, many B2B tech marketers have to choose between the two! We’re here to help, with an online discussion…
Read MoreFINITE member hangout: October 2021

We just had our October FINITE member hangout, and it was such a blast! Once again, FINITE members came together virtually to indulge our mutual passion: B2B tech marketing. After a round of introductions and a welcome from FINITE Founder Alex, we had a fantastic conversation that solved our member’s challenges and inspired deeper thought…
Read MoreHere’s what happened: The journey to CMO with Robin Daniels, CMO at Matterport

Over 100 B2B tech marketers registered for our live Q&A with Robin Daniels, CMO at Matterport. They tuned in to hear Robin’s advice on strengthening a B2B tech marketing career, having goals and learning the right skills to be successful. Robin’s long and impressive career spans top tech companies like Salesforce and LinkedIn, where he…
Read MoreUpcoming FINITE Event: The journey to CMO with Robin Daniels

The next FINITE event is happening soon! You’ll hear once-in-a-lifetime advice to strengthening your B2B tech marketing career with the best of the best in B2B tech, Robin Daniels. Robin landed his first tech marketing job as a product manager. Since, he’s worked at top tech companies like Veritas Technologies, Salesforce, Box and LinkedIn through…
Read MoreFINITE Forum: August 2021

At our August Forum, a wonderful bunch of FINITE members came together virtually to chat about their challenges in B2B tech marketing. FINITE Forums are a monthly meet up where 10 or so members get to know each other and gain career support from peers in a relaxed setting. The conversation is led by FINITE…
Read MoreFINITE Forum: June

At our June FINITE Forum, FINITE members across the globe came together virtually to chat about B2B tech marketing. FINITE Forums are a monthly meet up where 10 or so members get to know each other and gain career support from peers in a relaxed setting. The conversation is led by FINITE Founder Alex Price,…
Read MoreFINITE Fest 2021 best moments

On the 13th May 2021, B2B tech marketers from 50+ countries tuned in to watch FINITE Fest – one day virtual conference covering B2B tech marketing trends. Did you miss FINITE Fest? Don’t worry! We’ll be giving recordings of the sessions to the FINITE community. So if you’re a client-side B2B marketer in tech, SaaS…
Read MoreFINITE Forum: March

Welcome to new members Welcome to our new members! We’ve had lots more new B2B tech marketers join the community over the last few weeks and we are delighted to welcome you to FINITE! 👋 It’s been a busy week at FINITE What a week it has been! We’re super excited to have been able…
Read MoreTop 10 tips from 2 years of the FINITE Podcast on B2B marketing

We can’t believe its been two years since the very first episode of the FINITE Podcast in 2019 – and what an exciting two years it has been! Whether you’ve been listening to the podcast since it started or if you’ve just found us, thank you for listening and supporting us. We made the FINITE…
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