Sr. Manager, Executive Programs, Salesforce

Ally Masi

Ally is a passionate marketing, communications professional who creates business results through meaningful and memorable events and experiences. Ally leads the SMB executive programs team at Salesforce, facilitating forums for CxOs from leading small and medium businesses to share unique experiences and thought leadership that strengthen relationships and accelerate digital transformation.

Prior to Salesforce, Ally managed public relations for a number of leading healthcare companies at W2O (now Real Chemistry), and eventually led marketing events for W2O and its clients, managing programming at major conferences including SXSW, CES and the JP Morgan Healthcare conference.

Ally was previously the VP of Communications for the New York Metro chapter of the International Live Events Association (ILEA). She studied at the University of Georgia, where she earned degrees in public relations and French. She lives in New Jersey with her husband, 1-year-old daughter and dog, Archie.