Head of EMEA Field Marketing, LinkedIn
Fiona leads LinkedIn’s EMEA field marketing team for LinkedIn Marketing Solutions. Responsible for creating value and driving growth for LinkedIn’s enterprise accounts and agency partners, her regional team of senior B2B marketers deliver a range of marketing initiatives including ABM, events, executive engagement, advocacy and award programs. Joining LinkedIn six years ago, Fiona has been instrumental in the launch of ABM within the organisation, its scaled customer education program Marketing Labs and the development of the LinkedIn Marketing Awards.
Previously, Fiona worked for over 10 years as part of Group M and Mindshare Media Ireland holding senior buying and planning positions, managed digital strategy for local and international brands including Nestle, Ford Motors, Unilever and AXA. In her earlier career, Fiona was Head of Decorative Arts for the fine art auction house, Christie’s, specializing in Art Nouveau and Decorative Arts. She is the author of two books, ‘Christie’s World of Art Nouveau’ and ‘Christie’s’ World of Art Deco’.