Field & ABM Marketing Leader, IBM UK&I

Gabrielle Pirzad

A B2B marketing leader in the technology sector, Gabrielle heads the UK & Ireland Field and ABM Marketing organisation for IBM, leading brand and priority account marketing teams to deliver client-focused, demand generation and relationship programmes.

Her experience, before a career in Marketing, was in Consulting Services, primarily in technology-driven, people and organisational transformation. This has given her a unique focus for Marketing and in particular, a drive for continuous improvement – across the dimensions of people, customer and organisation.

Recent highlights for Gabrielle have included the introduction of agile marketing and also the relaunch of Account Based Marketing within IBM UK – both with the aim of transforming ways of working and deepening customer and employee engagement.

Outside of work (and lockdown), Gabrielle is a keen gym attendee and cinema buff. At the moment, she is making the most of living in the country-side to embark on plenty of long rambling walks.