VP of Marketing at PosiGen
John has built new capabilities and teams for over 20 years, innovatively solving problems for new marketing opportunities. He believes people want to be listened to, and because of that, he invests his time in learning how others do their jobs. It helps him remove barriers to their career success and so they can exceed their work objectives.
John is the go-to person on his team for visionary and critical thinking with data-validated results, using those factors to create compelling storytelling and a charismatic zeal for the work at PosiGen. He accidentally fell into marketing, and with it came an obsession for driving brand strategies, profitable partnerships, digital media measurement, consumer insights, and product innovation to drive growth with immediate impact.
Recently, John switched from marketing consumer packaged goods to a more mission-driven corner of marketing: renewable energy and financial independence for underserved communities. His commitment to giving back can be credited to the communities who have given me so much support over the years. John is also proud to sit on the Coalition to Restore Coastal Louisiana board, where they take action around wetlands restoration, seafood sustainability, and promoting the cultural heritage of New Orleans.