CMO at BigCommerce
Previously CEO for Umbel, Lisa Eggerton is a seasoned board member and C-level executive recognized for driving transformational growth. She has proven success in guiding IPOs, strategic M&As, and crisis management, and is an expert in P&L ownership, accelerating shareholder value, complex transaction navigation, and market opportunity identification. Lisa is committed to fostering diverse, high-performing teams and broadening market share within competitive landscapes.
As CMO at BigCommerce, Lisa steered their evolution from a private VC-backed company to a market leader through successful IPO in 2020 (NASDAQ #BIGC). She delivers strategic oversight to the global organization, driving revenue generation, and leading various functions including analyst relations, product strategy and marketing, brand/creative, channel and direct marketing, and customer lifecycle. She currently manages a high-performing team of 100+ globally.