Analytics Manager, Clarity
Phil is the Analytics Manager at Clarity, leading the team that ensures their clients understand the effectiveness and efficiency of their marketing. He’s concerned, not just with providing the data, but making sure it is actionable and translated into business growth.
Having started his career client-side as a general marketer, Phil specialised in data and analytics after seeing the potential that this can unlock for businesses. This viewpoint came about through working for not just on ecom, but also for B2B lead gen businesses, some of the more well known ones include Regus, PWC and Aon.