Head of Channel Marketing, Verizon
Rob leads channel marketing at Verizon Business, responsible for finding, creating and growing partner relationships across a range of partner types including SIs, VARs & MSPs.With extensive marketing experience across both direct and indirect routes to market, both as a vendor and partner, Rob leans on this multidirectional perspective and insight to shape global best channel marketing practices for Verizon and partners. Rob enjoys learning from partners every day to build knowledge and develop bespoke strategies to help partners grow further.
Rob is especially passionate about ABM, having successfully pioneered, architected and deployed ABM programmes across US, EMEA & APAC. Other special interests include Joint Value Proposition development, social selling, marketing segmentation, business case development and immersing himself in fact to build strong foundations for marketing initiatives.