Global Marketing Development & Strategy Director, Microsoft

Scott Allen

I come to work every day with the mindset of how digital transformation can help organisations and individuals to achieve more and work with many customers across commercial, public sector, education and the third sector

I spent four and a half years as CMO within Microsoft UK where I was responsible for leading marketing for two go to market areas – Consumer and Commercial. The Consumer and Commercial teams are integrated with the CMO “Marketing Services Centre of Excellence” – Digital and Events.

For the last 2.5 years I have been part of the Microsoft HQ team that is leading the global marketing transformation of Microsoft’s large and fast growing commercial businesses, including AI, Microsoft Azure, Microsoft 365, Dynamics 365, Windows, SQL, Surface, and Visual Studio/Developer Tools. In this global role I am part of the team that ensures our current marketing transformation investments are successfully developed and adopted globally. In addition, I am focused on leading new strategic approaches and programs to further extend our marketing capabilities and their impact.