Global Marketing Director at GridBeyond

Vivien Boidron

Vivien is an award-winning leader who builds and executes global marketing programmes that drive demand and shape perceptions for GridBeyond, a pioneering AI-based Virtual Power Plant platform provider.

As the Global Marketing Director, Vivien leads a multicultural cross-functional marketing team that delivers the right content throughout the customer’s journey on a global scale, using innovative and effective tactics such as account-based marketing, inbound marketing, and low-cost demand generation. Vivien has been instrumental in building the brand, shaping the product offerings, and generating 500% year-to-year revenue growth, as well as securing €14.8 million in series A and B financing rounds from major European utilities and investors for GridBeyond. Vivien’s achievements have earned him the Marketing Team of the Year Award in 2018 and his GridBeyond Academy was highlighted at National Grid’s Power Responsive Summer Reception event for fulfilling the industry objective to increase reach and improve accessibility to the services available through National Grid – one of the areas GridBeyond covers in its suite of energy solutions.