Brand Strategist, Equinix

Blair Josephs

Blair Josephs Jansen is a marketing professional with extensive experience in brand strategy
and management. Her background involves developing strategic, innovative and creative
experiences spanning across some of the world’s leading technology and entertainment brands
(portfolios) including Netflix, HBO, AMC, Rakuten Viki and most recently, Equinix where she
currently holds the position of Senior Brand Strategist.

At Equinix, the world’s digital infrastructure company, Blair leads all facets of global brand
strategy and integrated marketing. She works with teams across the organization to define the
brand positioning, develops brand campaigns, and leads product architecture and naming. Her
remit includes managing the brand across all touchpoints.

Prior to Equinix, Blair held the position of Senior Director at Rakuten Viki, a subscription
streaming platform specializing in subtitled Asian dramas, movies and TV shows. She was
responsible for driving key brand building and user acquisition initiatives. At Rakuten Viki, Blair
spearheaded many firsts for the company, including the premiere of original series, Dramaworld
and the original branded content platform, CREATED by Viki.

Blair began her career in entertainment marketing at powerhouse brands: HBO, AMC and
Netflix. She developed campaigns for iconic, award-winning series such as Breaking Bad, Mad
Men, Boardwalk Empire, Girls, Big Love, and True Blood. In 2013, Netflix tapped Blair to be their
second hire on their newly formed Original Series team. There, she led the integrated marketing
campaign for Orange is the New Black, one of the most lauded, most internationally watched
shows for the streaming network. Within her first year at Netflix, the subscription platform
crossed the 50 million subscribers mark and went on to quickly surpass that milestone.
Blair is a high-performance coach and holds a degree in Psychology and Public Policy from Duke

Blair lives in New Jersey, where in her free time you will find her enjoying a dance party with her
two young kids, husband and dog. She enjoys exploring content on all streaming platforms listed
above, and hosting parties with family and friends.