August 20, 2018

How to Create an SEO Optimised B2B Content Strategy

B2B content strategy

How do you get your B2B content reaching the right audience and delivering ROI? This article explains how to get started on creating an SEO optimised content strategy. A chef can’t throw just any old thing in the pot and hope to create a delicious meal.  The same thinking applies to any content marketing strategy….

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August 18, 2018

Interview with a B2B Marketer: Jonathan Ross, Beauhurst

Picture of Jonthan Ross, Head of Marketing for Beauhurst

At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many such insights. Every month we aim to ask a Senior Marketer in the B2B…

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