Due to enhancements in MarTech, customer experience (CX) data collection is highly achievable. It gives you insights into brand perception, what customers do and don’t like about your products and how you can improve your B2B marketing to retain their loyalty.

On this episode of the FINITE Podcast hear from Keith Povey, Director of Marketing at Feefo, to learn how to use customer experience data in your B2B marketing.

Listen to the episode to learn:

  • What does the current customer experience landscape look like in B2B marketing? 
  • Which platforms are best for capturing CX data? 
  • How can marketers use CX data to inform their strategies? 
  • How CX data goes beyond marketing for wider business growth 
  • How to communicate CX data to an executive level 
  • How CX data an align cross functional teams 
  • At what stage should an organisation gather CX data? 

Find the full episode here:

And once you’re done listening, find more of our B2B marketing podcasts here!