Colin Lewis, CMO at OpenJaw Technologies, will outline his framework for creating the optimum B2B tech marketing strategy. He’ll discuss positioning, long-term thinking, and how to break it down into easy steps.

Nicholas Jenkins will explore the rise of creators, who work with brands to connect with audiences and produce content that sticks. He’ll dive into the invention of reels, new products and third party partners, to reveal how B2B tech marketers can reach their buyers in new and innovative ways.

Ashley Faus, Content Strategy Lead at Atlassian, will take us through the framework she uses to build thought-leaders out of employees – from juniors to board members. What’s the big deal with thought leaders? Well, in B2B, these influencers most likely have more influence over your audience than you do!

Richard Shotton wrote The Choice Factory, which outlines the 25 behavioural biases that influence what we buy. These psychological theories work just as much in B2B than in B2C, with a few key differences. In this session, Richard will share his research and understanding of the behavioural biases of B2B decision-making.

Ruslan Tovbulatov will share his journey in creating a talent marketplace category for his current company, Gloat. This includes the highs and lows of the category creation process – what it takes to do it right, what to watch out for, and considerations before taking the plunge.

Nicola Campbell, Head of Design & UX, and Michael Payne, SEO Account Director at 93digital, will share their insights into SEO and UX for B2B growth. They’ll cover the aspects you need to think about when crafting a digital strategy for your B2B website.

We’ve all been wondering – is 2022 the year events switch away from being virtual to in person? Or would you rather do hybrid events? Kartik Krishnan, new markets expansion lead at Beamery believes thinking from an outcomes perspective is the way to go. Tune in for tips on optimizing your events (both self-hosted and participatory) for success.

Did you know that 30% of B2B tech marketers think digital fatigue is their biggest challenge in 2022? There’s no wonder why; with thousands of webinars and blog posts strewn across LinkedIn everyday, exhausting users and failing to make the impact they deserve.
In this session, our panellists will discuss solutions to this stunting challenge, as well as the future of B2B marketing events, content, channels and MarTech. 

Speakers: 

Dave Schools, Head of Marketing, Emerging Products at Hopin

Jory Des Jardins, CMO at Countable at Countable

Thomas Mahon, Co-Founder of LondonFilmed

Lora Jakobsen, VP of Marketing and Communications at ZeroNorth

Moderated by Zoe Hominick, Director of Digital Marketing and Brand at Virgin Media O2

According to FINITE’s 2022 B2B tech marketing trends report, only 2% of B2B tech marketers are cutting back on their use of MarTech this year! So, we want to find out which MarTech should they be purchasing for the best shot at B2B growth. 

In this panel session, marketing operations leaders will discuss aspects of building a MarTech stack, such as implementation with limited budget, integrations of tools and when marketing operations roles should be hired. 

Speakers:

Moni Oloyede, Director, Marketing Infrastructure at Fidelis Cybersecurity

Harjeet Singh, Global Marketing Operations Director at Finastra

Adi Faians, Marketing Technologies Team Lead at Outbrain

Moderated by Carole Winqwist, CMO at GitGuardian

Think B2B tech marketing is boring? Think again. In this panel session, brand marketing leaders, representing some of the most innovative B2B technology companies, will discuss how they help theirs to stand out amongst a sea of similar brands with overlapping categories, complex products and same-old jargon. 

We know that the majority of B2B technology companies are increasing their investment in brand marketing this year… are you? 

Speakers:

Susi O’Neill, Head of Brand Content, B2B (global) at Kaspersky

Blair Joseph, Brand Strategist at Equinix

Timo Pelz, VP of Business Marketing at Reddit

Helen Gunn, Former Head of International Brand Marketing at Fiverr

Siddharth Asokan, CMO at Softwire

ABM has taken over the B2B tech marketing world in recent years. Everyone knows about it, everyone’s doing it (or planning to!), but where is it headed next? How can we improve upon our ABM strategies? 

In this panel session, our ABM experts will discuss how it has evolved, what makes ABM successful or not, new tools and account-based experience. 

Speakers:

Gabrielle Pirzad, Head of Account Based Marketing, EMEA at Citrix

David van Schaick, CMO at The Marketing Practice

Robin Izsak-Tseng, VP of Revenue Marketing at G2

Jenna Chambers, Head of EMEA Partnerships at Terminus

Moderated by Celia Slack, Senior ABM Practitioner at Servicenow

In this panel session, senior marketers from world-leading tech companies will share how they make the most impact with their budget, time and resources. We’ll learn how they structure their teams, maximise the output of content and choose whether to outsource or keep things in-house. 

‘Balancing quality and quantity’ was found to be one of the biggest challenges for B2B tech marketers in 2022, so let’s tackle it head on! 

Moderator:

Ricci Sanchez, Digital Strategist at 93x

Speakers: 

Ali Din, CEO at Premier BP

Stef Miller, Snr. Director of Demand Generation at Udemy,

Vakis Rigas, VP Marketing at Shypple

Alexandre Blumenthal, EMEA Marketing and Communications Lead, Lenovo

Moderated by Ricci Sanchez, Head of Digital Strategy at 93x