Happy New Year B2B Technology Marketers! We’ve been in hibernation mode recently but are now ready to host our next evening of networking, use cases, prosecco and pizza. Having listened to feedback after our first evening, we’ve decided that all evenings will be encapsulated with a theme. One particular strand of B2B Marketing, in which we can focus on, every two months.
Why Should I Attend?
The theme for this month’s evening is about People, Skills and Teams. We’ve gone with this as our first theme because, If you work in B2B marketing within the technology sector then you will have seen your role & responsibilities evolve tenfold. The skills marketers now need are vastly different to even 5 years ago. With a carefully curated selection of speakers, we will cover topics in talent such as:
- How does leadership view marketing as a function?
- Are marketers now forced into becoming technologists?
- Company cultures / Team structures – examples of what works and what has failed?
- Continuing professional development & upskilling – where should you focus?
Tickets
Join us for an evening of enlightened conversation between peers, pizza, networking and valuable talks from speakers.
This is a free event with limited tickets initially reserved for invited guests, so please ensure tickets are reserved well in advance.
Agenda
17:30 – 17:45: Arrive & drinks
17:45 – 17:55: Start & intros
17:55 – 18:15: Case Study: Creating and Scaling a B2B marketing team, by Cath Hackett, Strategic Marketing & Innovation Director at Konica Minolta UK
18:20 – 18:40: Case Study: Breaking the myth; Transitioning from B2C to B2B by Hannah Voss, Growth Marketing Manager at Fluidly.
18:40 – 19:00: Networking, drinks and pizza break
19:00 – 19:45: Panel Discussion and Q&A – moderated by Alex Price, Founder of 93digital
19:45 – 20:30: Networking & Drinks
– End of Evening –
Panellists
Hannah Voss – Snr Growth Marketing Manager, Fluidly
Emma Westley – Consulting CMO
Nathan Bethell – Marketing Director, Ricoh
Floris ten Nijenhuis – Growth Manager, Talentdesk.io
Remember, there are multiple ways to stay in touch with FINITE. Join our mailing list here, or request to join the MeetUp group, which will have more conversation between our bi-monthly evenings.
We hope to see you at one soon!