September 15, 2018

How to define clear website user journeys for B2B Tech Companies

image showing book and tools that aid with mapping out a website user journey

What is a website actually for? The answer to that question invariably differs depending on who you’re speaking to. In consumer-facing companies, the answer to this has been, (and has been for a long time), that a website is for your customers. Whereas in the B2B industry, it wouldn’t be unfair to say that businesses…

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September 14, 2018

B2B or B2H? Humanising technology marketing

Human marketing

For every B2B marketer that tells me Facebook is a B2C only channel, I bring out the case study of the B2B FinTech getting unbelievable ROI from an account based marketing strategy built exclusively around Facebook. For every B2B marketer that tells me their ‘brand’ isn’t important, I can show them the case study of…

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August 20, 2018

How to Create an SEO Optimised B2B Content Strategy

B2B content strategy

How do you get your B2B content reaching the right audience and delivering ROI? This article explains how to get started on creating an SEO optimised content strategy. A chef can’t throw just any old thing in the pot and hope to create a delicious meal.  The same thinking applies to any content marketing strategy….

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July 2, 2018

Marketer’s guide to managing stakeholders in web design projects

Stakeholder management. That area of project management that nobody really enjoys thinking about. It can be tedious, often complicated and very quickly suck the joy from an otherwise exciting project. That energy and momentum that all new projects begin with can fast be lost as the cogs in the wheel grind to a halt due…

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