How to define clear website user journeys for B2B Tech Companies
What is a website actually for? The answer to that question invariably differs depending on who you’re speaking to. In consumer-facing companies, the answer to this has been, (and has been for a long time), that a website is for your customers. Whereas in the B2B industry, it wouldn’t be unfair to say that businesses…
Read MoreB2B or B2H? Humanising technology marketing
For every B2B marketer that tells me Facebook is a B2C only channel, I bring out the case study of the B2B FinTech getting unbelievable ROI from an account based marketing strategy built exclusively around Facebook. For every B2B marketer that tells me their ‘brand’ isn’t important, I can show them the case study of…
Read MoreHow to Create an SEO Optimised B2B Content Strategy
How do you get your B2B content reaching the right audience and delivering ROI? This article explains how to get started on creating an SEO optimised content strategy. A chef can’t throw just any old thing in the pot and hope to create a delicious meal. The same thinking applies to any content marketing strategy….
Read MoreMarketer’s guide to managing stakeholders in web design projects
Stakeholder management. That area of project management that nobody really enjoys thinking about. It can be tedious, often complicated and very quickly suck the joy from an otherwise exciting project. That energy and momentum that all new projects begin with can fast be lost as the cogs in the wheel grind to a halt due…
Read MoreRecent Podcasts
Podcast: All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Podcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Podcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless
Podcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!