Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category.
Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one.
Listen to the episode to learn:
- Paul and his journey at Udemy
- What is Udemy for Business?
- How did Udemy for Business started?
- What was the big part of Udemy’s USP?
- What is the key to finding early traction point?
- How do crypto, blockchain, FTS, and other technologies impact B2B marketing?
- Advice on how to be prepared for the future of B2B marketing
Find full episode here:
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