Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category.

Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one.

Listen to the episode to learn:

  • Paul and his journey at Udemy
  • What is Udemy for Business?
  • How did Udemy for Business started?
  • What was the big part of Udemy’s USP?
  • What is the key to finding early traction point?
  • How do crypto, blockchain, FTS, and other technologies impact B2B marketing?
  • Advice on how to be prepared for the future of B2B marketing

Find full episode here:

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