Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. 

We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution. 

Listen below, on Apple Podcasts or Spotify

Or watch the full video here:

And once you’re done watching, find more of our B2B marketing podcasts here!

The FINITE Podcast is made possible by:
– Clarity: the fast growing, global marketing communications agency working with leading technology brands.
– 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
– And Exclaimer: the industry’s leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.