Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2.
On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021.
Listen to the episode to learn:
- How does marketing work at G2?
- Where do marketing ops stand in a marketing team?
- What is customer-led growth?
- Is customer-led growth a new concept?
- Has COVID accelerated the sales cycle?
- What are the challenges that B2B marketers are facing at the moment?
- Is customer growth a key strategy?
- How can marketing teams implement this strategy?
- Tips on encouraging customers to give feedback
- Why is building trust so difficult?
- Is the B2B decision-making process nonemotional?
- How does customer growth feed retention in the long term?
Find full episode here:
Once you’re done listening, find more of our B2B marketing podcasts here!
