Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2

On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021. 

Listen to the episode to learn:

  • How does marketing work at G2?
  • Where do marketing ops stand in a marketing team?
  • What is customer-led growth?
  • Is customer-led growth a new concept?
  • Has COVID accelerated the sales cycle?
  • What are the challenges that B2B marketers are facing at the moment?
  • Is customer growth a key strategy?
  • How can marketing teams implement this strategy?
  • Tips on encouraging customers to give feedback
  • Why is building trust so difficult?
  • Is the B2B decision-making process nonemotional?
  • How does customer growth feed retention in the long term?

Find full episode here:

Once you’re done listening, find more of our B2B marketing podcasts here!