Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories.
On this episode of the FINITE Podcast, you’ll gain a scope of the ‘big data’ landscape, and you’ll learn how you can enhance your marketing automation and customer platforms with data insights.
We spoke to Kevin Tate, CMO at Clearbit, a leading marketing data engine for B2B companies.
Listen to the episode to learn:
- About Kevin and Clearbit
- How can harnessing data help B2B tech companies grow and scale?
- How can data be used for speed on a website?
- How should marketers go about integrating a data platform?
- How does Clearbit help marketers wrangle their data?
- Is there a risk of there being too much data?
- How should marketers approach data tools and platform adoption?
- What does the future of data marketing look like?
Find the full episode here:
Once you’re done listening, find more of our B2B marketing podcasts here!
