More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value and increasing trust.
Listen to the episode to learn:
- About Kathleen and her role at clean.io
- What stage is clean.io at the moment?
- What is the difference between content marketing and brand publishing?
- Should we always tie back the content to our products or services?
- Does content come in different formats?
- Why do more companies not invest in additional content?
- What are the upcoming challenges to target content to the right audience?
- Do we still have to measure the results of brand publishing?
- Is it necessary to have sponsored content on our media platform?
- Advice for B2B tech and SaaS companies
Find full episode here:
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