In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity.
Jodi speaks with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute, who shares insights from his extensive research into whether B2B businesses should prioritise acquisition or retention.
Listen below, on Apple Podcasts or Spotify
Or watch on YouTube
And once you’re done listening, find more of our B2B marketing podcasts here!
The FINITE Podcast is made possible by Clarity: the global marketing communications agency working with leading technology brands.
