With the ABM craze going on at the moment in B2B tech, we thought it was time to bust some ABM myths that have been brewing as more and more marketers take on this approach.
Listen to the episode to learn:
- What is pure ABM?
- Should ABM be one-to-one, one-to-few or one-to-many?
- Does account size affect which ABM approach to do?
- How should a B2B tech marketer start ABM?
- Should ABM be used to gain net new accounts or grow existing ones?
- How has the past 18 months shaped ABM?
- Should ABM lead or sit under a wider marketing strategy?
- What tools do you need for ABM?
- How does ABM increase sales and marketing alignment?
Find the full episode here:
Once you’re done listening, find more of our B2B marketing podcasts here!