Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market.

In this episode of the FINITE Podcast, we talk to Dominique Farrar, Head of Community & Communications at Spendesk. A large part of her role is managing and growing their community for finance leaders, CFO Connect.

Listen to the episode to learn from Dominique’s in-depth expertise, as she tells us the benefits and challenges of running a community.

Listen to the full episode to learn about:

  • Dominique and her background in community marketing
  • What is community marketing?  
  • About Dominique’s community CFO Connect 
  • The proposition of a community 
  • How does community marketing fit within a wider marketing department? 
  • Attributing ROI from community to larger business goals 
  • Getting buy-in for community building
  • Linking the community to the business 
  • Can you manage a community in a small marketing team? 
  • How to drive the growth of a community 
  • Tools and platforms for community marketing 
  • Challenges in building a community 

Find the full episode here:

And once you’re done listening, check out our other episodes here