This is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading tech companies.

The episode is with Cordula Pfluegl, Marketing Director at TNW, who shared her secrets as to how she created such a big buzz for TNW, gaining their largest and most vibrant group of attendees yet. (She even had the President of The Netherlands at the opening ceremony!)

Listen to get tips on creating a buzz for your events, product launches, announcements and more.

Listen below, on Apple Podcasts or Spotify.

And once you’re done listening, find more of our B2B marketing podcasts here!