As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline.
On this FINITE Podcast episode, you’ll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform.
Adam has scaled a demand gen team of 30, working alongside sales to generate and convert high quality leads.
Listen to the episode to learn:
- An overview of demand gen in a B2B SaaS company
- How to build a business case for demand gen
- How demand gen varies across regions
- The playbook for starting demand gen
- Foundational demand gen tactics for B2B tech companies
- How brand marketing functions alongside demand gen
- How demand gen team structure shifts as it scales
Find the full episode here:
Once you’re done listening, find more of our B2B marketing podcasts here!