As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline.

On this FINITE Podcast episode, you’ll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform.
Adam has scaled a demand gen team of 30, working alongside sales to generate and convert high quality leads.

Listen to the episode to learn:

  • An overview of demand gen in a B2B SaaS company
  • How to build a business case for demand gen
  • How demand gen varies across regions 
  • The playbook for starting demand gen
  • Foundational demand gen tactics for B2B tech companies
  • How brand marketing functions alongside demand gen
  • How demand gen team structure shifts as it scales

Find the full episode here:

Once you’re done listening, find more of our B2B marketing podcasts here!