On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing.
For our more junior listeners, we start the conversation by outlining what’s the difference between a SaaS product and a SaaS platform.
Listen below, on Apple Podcasts or Spotify.
And once you’re done listening, find more of our B2B marketing podcasts here!
The FINITE Podcast is made possible by:
– Clarity: the fast growing, global marketing communications agency working with leading technology brands.
– 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
– And Exclaimer: the industry’s leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.