Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences!

Listen to the episode to learn:

  • About Martha’s background in B2B tech marketing
  • Martha’s experience as VP of Marketing at Talroo
  • How Martha’s background in technical product development helps with marketing
  • How marketing and product teams achieve alignment
  • How Martha goes about understanding personas in detail

Find the full episode here:

Once you’re done listening, find more of our B2B marketing podcasts here!