Podcasts can be a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way.

On this episode of the FINITE Podcast, you’ll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful production tips.

Our guest is Ari Applbaum, VP Marketing at Audioburst – an AI-based Voice Search platform that connects audio content and users. Ari has experience-backed insights into the world of B2B podcasting.

Listen to the episode to learn:

  • About Ari’s background in B2B tech marketing 
  • Why is brand building so important for B2B tech marketers? 
  • How can podcasting boost B2B tech brands? 
  • How to make the most of a B2B podcast 
  • How to get your podcast to stand out
  • The time and resources required to produce a podcast 
  • How to measure ROI on a podcast 
  • How will the B2B podcast space evolve in the next few years? 

Find the full episode here:

And once you’re done listening, find more of our B2B marketing podcasts here!