Kate Cox, CMO at BrightBid,  believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as the shape of search marketing changes with new formats and algorithms that impact how users interact with it.

Listen to learn her tips for using search in the world of ChatGPT and  new search pages.

Listen below, on Apple Podcasts or Spotify.

And once you’re done listening, find more of our B2B marketing podcasts here!