The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs.

On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike – a popular work management platform. Heidi herself has a team of MDRs, so she explains why they benefit her marketing function, and how she distinguishes them from SDRs.

Listen to the episode to learn:

  • About Heidi’s background in marketing and her role at Wrike 
  • The difference between an SDR and MDR? 
  • Does the MDR role cater to a more diverse range of leads? 
  • Differences in incentivising MDRs vs SDRs
  • How can the MDR role facilitate sales and marketing alignment? 
  • Is the MDR function right for any tech company?

Find the full episode here:

And once you’re done listening, find more of our B2B marketing podcasts here!